A concept in change

A key role of Danish Designers is to influence the perception of design in order to promote its use, the understanding of its significance and the quality of teamwork between designers and their clients.

Our mission is to foster an understanding of design's role as an inevitable parameter and essential tool for improving competitiveness, society's capacity to sustain its growth and a balanced development and for all aspects of human life, physical as well as spiritual.

The dictionary meaning of the word design is ‘plan, model, process or solution’. Over the last decade or so, design has developed from being a curio to being accepted as a knowledge-based resource, and more attention has been paid to design's role in the experience economy and as driver of user centered innovation, to service design and the role of public procurement policies. This new understanding of design is the very pillar of the message Danish Designers brings to the table.

By participating in relevant political and professional bodies at all levels, national and international, we help put design and its increasingly vital role on the public agenda.